Combo laying on a dock

black friday sale

20% off all combos

*Deeper discounts included for a limited time.

Authority reel on a black box in the snow

black friday deal

40% off authority® reels

This holiday, get the PENN® Authority® - built for serious anglers with IPX8 sealing, CNC Gear™ precision, and Dura-Drag™ power. Limited- time offer.

find your perfect setup

Hook into unbeatable savings during the holidays on select Battle III, Fierce IV, and Pursuit IV combos—limited stock available!

a gift for every species

PENN® holiday gift guide 2025

SHOP the gift guide

can't decide?

give the gift of choice

Our gift cards make gifting easy, thoughtful, and always the right fit. Instant joy, instantly delivered.

Penn e-gift card next to Christmas ornaments on blue background
Join the Battle @pennfishing Community

Connect, Follow, Share & Learn

Man holding large fish
Man holding Fathom Low Pro
4 Penn rods and reels side by side
Man fishing wearing PENN apparel
Man on boat holding large fish from the ocean
Man fishing and fish jumping out of the water
Man fishing in sunglasses
Man fishing in PENN apparel